FACEBOOK is a social networking site founded by Mark Zuckerberg on April 4th 2004. With his room mate Eduardo Saverin at Harvard University . Facebook has more than 2.2 billion monthly active users as of January 2018.
WHAT IS FACEBOOK MARKETING
Marketing means action or business of promoting and selling products or services, including market research and advertising. Here facebook marketing mean selling your goods/services online with the help of facebook website. Things we can do on facebook(REGARDING MARKETING ONLINE)
- You can create page for your business and promote your goods/services on that facebook page
- You can make exciting offers and publish them on your page to attract more and more customers
- You can target the desired audience for whom you want to sell your goods/services to.
- You can promote your business achievements
- And many more……
STEPS TO CREATE BUSINESS PAGE (FACEBOOK)
STEP ONE (CREATE FACEBOOK PROFILE)
Go to facebook and fill the details and then click on the sign up NOTE(SKIP THESE STEPS IF YOU ALREADY HAVE A FACEBOOK PROFILE)
After clicking on sign up you will land on your facebook profile
STEP TWO (CREATING A BUSINESS PAGE ON FACEBOOK)
After you have successfully created your facebook profile then click on the create you can find it on top of website near home.
After clicking on page icon you will be asked for what type of page you want to create.As we are creating business page you have to click on BUSINESS OR BRAND.And then click on get started
After Clicking on get started fill in the details that facebook asks. After filling out the information click on continue.
Congratulations you have created your BUSINESS PAGE.
STEP THREE (CREATING INSTANT MESSAGE)
Click on the setting located on top of the page and open messaging
After opening the messaging setting turn on following things in order to activate instant messaging.
Instant message servers the purpose of greeting your users who reached out to you and for some reasons you are not online to answer those quarries then only a automated message will be displayed to the user.It looks like this
STEP FOUR (TEMPLATES AND TABS)
Facebook page is just like a WEBSITE.As websites have web pages facebook page has tabs. you can create different tabs or arrange pre-loaded tabs.
You can see your tabs(pages) under the HOME.And you can arrange the as per your need.
STEP FIVE (GETTING A PAGE USER NAME)
For this you have to click on your page name below your page profile picture.