HOW TO SELECT BEST CAMPAIGN TYPE IN GOOGLE AD
You choose where customers may see your ads and the format they may be in when you select your campaign type. This article will explain each option and help you determine which is best for your advertising goals.
Google Ads Campaign Types
Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. The campaign type determines where customers will be able to see your ads, but you’ll have the chance to make this more specific with additional settings.
With a Display campaign, your ads can appear throughout the Google Display Network. This campaign type works by matching your ads to websites or mobile apps that include content that’s related to your business or to your customers’ interests. You can set up targeting to match your ads to the most relevant Display sites based on their topics, interested audiences, demographics, and more.This campaign type is useful for advertisers who want to generate awareness of their business.
In a Search campaign, your ads can appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.This campaign type is useful for advertisers who want to show their text ads to high-potential customers right when they’re searching for related products or services.
Search Campaign with Display Opt in
When you create a Search campaign, you’ll have the option to select “Display opt-in”. This selection allows you to show your ads on the search results page of the Google Search Network and relevant placements on the Display Network. With this option, you only need to create search ads and those run seamlessly across both the Search and Display networks.This type allows you to expand your potential audience. Your ads can reach people as they browse or research similar products.
With a Video campaign type you can run video ads on YouTube and on sites across the Google Display Network.This type allows you to engage customers in different ways on YouTube and across video partner sites.
With a Shopping campaign type, you might see your ads in Google Shopping, next to search results, and near text and responsive ads. They can also show up on Google Search partner websites like YouTube.This campaign type is useful for retailers who want to promote their online and local inventory.
Universal App Campaign
With a Universal app campaign type, you can easily promote your app across Search, Display, and YouTube.
Your ads and bids are automatically adjusted to get the most downloads for your app. All you need to do is provide some text, a starting bid and budget, and include the languages and geographic locations for your ads.