Google My Business: Your sailor to the digital world
In this digitally advanced, technological competitive world, everyone and everything can be found digitally available. Almost all of our queries and their solutions can be sought over the cyberspace.
One who is connected with the cyberspace at this moment of time, is at ease of solving around half of its routine complications and in deriving benefits out of the same. Along with other services available over the cyberspace, one can also generate his source of income over it no matter it’s a new one or expanding the existing one. With rapid developments in this area, it has turned out to be a reliable source of income for many when used correctly.
The need of the hour is to maintain a balance with the ongoing digitalism in the Country and lower cash flow in the market, it would be a wiser decision to take your existing business onto the cyber space and give technology a chance to earn for you.
According to data available, the consumer base of, 98% surf internet in search of products and services. And around a total of 35% business have registered themselves on internet. If we go by exact data, then it turns out that only 1.6 out of 10 businesses are still not registered on internet this is due to the mind-set of local business that their firm will be small for website. We are here to change this vary mind-set. Google being the perfect platform, will be a great time to bring your business digital flat form with the help of “Google My Business”
Google My Business is an internet-based service launched in 2014, operated by Google itself. It is s an easy to use, free tool which provides a proprietor to mark online presence in google searches and google maps. It also helps them to control what Google shows to users when someone searches your business name.
How to optimize Google My Business?
If you are thinking to start a firm or business and get online presence initially start by searching Google My Business and make sure you don’t already have an account registered on the site. Often there are firms that are already registered, but not claimed. If the scenario matches the latter, then there is no need to create a new profile you can optimize it.
But if you are a new user, you can create a free account on Google My Business home page. Once this step is completed google will create a google map for easy searchability. You need to optimize your profile for better ranking.
· Complete your profile (photos, videos, address)
· Google My Business post (social-media post, mini-adds)
· Book an appointment (scheduling your service timings)
Why Google My Business is the need of the hour?
GMB operates on the platform of local 3-pack, a successor of google 7 pack, in order to avail services of local 3-pack, almost all businesses are often seen using SEO tricks to rank up their profiles. What most of them are unaware about, is being registered with a Google business listing, will eventually help them to grow originally as they mention relevant details on google maps and also displays the business on top in SERP.
Apart from the above main benefits, there are few benefits which hold a great deal in cyber space are:
- Listing in google map searches
- Earns trust of customers
- Increases traffic and rank you higher.
- Creates “brand” of the business
- Free personalized google advertisements.
Star rating from customers: When a customer is near to purchase products and services online first thing that comes into his mind is the number of positive reviews about it. The reviews of a product or service plays a vital role in attracting the costumers to buy the same. It is the GMB which enables the costumers to update their experience about your services as well as products. This feature is often proved very useful when there is a great competition and all you need is to be on edge.
When a customer is near to purchase products and services online first thing that comes into his mind is the number of positive reviews about it. The reviews of a product or service plays a vital role in attracting the costumers to buy the same. It is the GMB which enables the costumers to update their experience about your services as well as products. This feature is often proved very useful when there is a great competition and all you need is to be on edge.
How Google My Business a great deal for small business
It will be of little use to mention here about the benefits of how carrying out business activities on the internet is fruitful to the people because of its already existing awareness among the masses. At this time, if one is relying only on the old means of earning bread and butter then it would not be enough and modern means must be exercised to do the same. Use of the Internet in expanding the business is the wiser way out and the next step being to list one’s business over it is a must.
The most common reasons among the businesses of not marking their presence in the digital world is the myth of incurring excessive expenditure in the process and no assurance as to recording success out of it. Most of them abstain themselves from these reasons and confines themselves to their existing shops or stores etc. But it is the Google My Business which flips the coin by providing free business listings on one of the biggest search engines on the internet to everyone out there. Basically, what Google My Business does is it open gateways for an easy access to your hours of operation, phone number, website and directions, all at zero cost to you. Your Google My Business profile also gives customers an insight of your business in the busiest hours and a chance to review ratings.
No matter if it is a big firm or a small one, if you are carrying out any business and wants to expand it, you can simply rely on Google My Business by associating with it and start availing free services from it. GMB will not only create a brand value of your business on the cyberspace but will also take your business within the reach of ‘n’ number of potential customers throughout the world. If you were in search of a key to smart success, then GMB is the one.