Social Media Manager sounds so alluring, doesn’t it? For a social media holic, it’s like a dream come true job!! It’s the most demanding job right now because for everyone it’s the coolest job.
But only the actual social media managers know the surface reality of it. My best friend and I both are social media managers but we work in different companies. We both are never free from our work, even on weekends. We both are constantly busy writing posts, making monthly calendars for clients, posting content on all social media platforms (Facebook, Instagram, Linkedin, Twitter, Youtube). Whenever we both meet we keep discussing our daily routine. How we work late nights to deliver the work to clients on time and how next morning our day starts with an alarm, reminding us of clients’ content postings.
One thing that I forgot to tell you is that my friend started her career as a social media manager with a Big Venture and I started my career as a social media manager with my friend’s new startup, where there was no one to mentor us. We learned from our mistakes.
As a new startup, the biggest challenge is proving your credibility. It took us 1 whole year to polish our skills and actually call ourselves the experts. But I still believe that I am not an expert and I never will. In the digital world, everything changes quickly. There is always something new for you to learn and while learning you will for sure make mistakes. But what’s more important than making mistakes is learning from those mistakes.
Many of you must have thought that a social media job is no different than a regular job. But there is a difference in both, the social media world never sleeps. In a regular job, nobody expects you to reply to your emails even at 2 am when it’s your 9-5 job. But in the social media world, there is no 9-5 job thing, it keeps going, 24/7.
If a normal user sends about 20 posts a day. A social media manager sends about 100 posts a day. Every time I get some time, I log into my Facebook to see what’s going on, I engage with other social media experts to be updated with current trends. I learn whatever I can relate to social media. Responds to comments, on behalf of my clients, all at the same time. It’s a lot to process.
My intentions were not to frighten you. Because that old saying still holds true, “If you love what you do, you’ll never work a day in your life.” So, you say you love to tweet, but could you handle a schedule like this?