Local SEO is about how to optimize your website or link to rank better for a local audience on internet. A website provides you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least some local SEO as well or you have to do SEO in that particular region. You need to optimize for your city name, optimize your address details and other information. In short: you need to optimize so people know where you are located and are able to find you offline (if required). In this post, we will try to explain what local SEO is and best ways to optimize, so you can optimize your local site as well!
What is local SEO ?
If you have a local business, like a shop, or have people visiting your office frequently, or you are selling products, optimizing your website is also about making sure people are able to find you in real life. But even if you’re not actively getting organic visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that particular area. This is what we call “local SEO or local search engine optimization.”
Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city or have a proper presence. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that often, this leads to forced pages that have little to do with the business at hand. It’s clear that these pages are only added for SEO reasons.
Mentioning all the areas
Recently, I heard someone say that he just mentioned some neighboring towns. And that got him visitors from these towns.
Depending on the niche content you are in, that might have some bad effect, to be honest. But I wouldn’t call it proper optimization. For the majority of companies and brand, that strategy won’t work that well. It’s not really an optimization; it’s just that no-one else mentions that area and that product on his website. If there is competition, please use other white hat methods as well.
Local SEO isn’t just about search engines
Yes, there is a lot you can do online to optimize your website or product for a local audience. But if you are running a local business, things like word-of-mouth and a print brochure, visiting cards also contribute to local SEO.
If you mention your website and social profiles on your offline communication/promotion as well, your Facebook likes might go up, your Instagram and Twitter followers could increase, and the direct and inorganic traffic on your website will get higher. One way or another, this will be visible to Google as well, beit indirect perhaps.
So, back to our main question: what is local SEO? Local SEO consists of a number of factors that help you address your local audience by better rankings in search engines through keywords. It’s not just optimizing your address or your social media strategy; it’s all these things combined that we call local SEO. Good luck optimizing!
Top Reasons Why Local SEO Services Can Help You Attract New Customers
Local customers are turning to the internet to find local businesses – on mobile and desktop.
Here are some statistics:
96% of PC owners conduct local searches on internet.
48% of all Google searches are local.
67% of local customers use search engines and directories as their main way to find local businesses
53% of local mobile searchers look for business information (like a company’s address or phone number or website)
A whopping 81% of local mobile searches result in an offline purchase
WHY CHOOSE US ?
In my opinion, for a business that caters for a specific local area, region, or city, Local SEO is the most important marketing strategy you can implement. It will soon the fastest way on internet.
Without a Local SEO campaign, you cannot expect to rank highly in Google’s search engine results pages or on any other platform. Furthermore, Google is continuously making changes in the way local businesses are ranked in the SERPs – so you need to keep on top of it. Always go for white hat as a preference by google.
If you’re like most business owners, you wear many hats. Between running the company, dealing with day-to-day issues, and still trying to make time for your family, there’s just not much free time left at the end of the day. However, as search engines